Wies
Bratby
CEO at Women of Agency
"Negotiation is non-negotiable "
"Negotiation is non-negotiable "
Thu May 14 - 8:30 AM EDT/New York (See in local time)
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05/14/2026 8:30 AM
05/14/2026 08:50 AM
America/New_York
#WTGC2026
"Negotiation is non-negotiable "
#WTGC2026
"Negotiation is non-negotiable "
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
"Negotiation is non-negotiable "
"Negotiation is non-negotiable "
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Session: Negotiation is non-negotiable
Despite decades of progress, and despite research showing that companies with women in leadership outperform others, teams led by women are 15% more productive, 35% more innovative, and deliver higher profitability - women still hold between 5%-25% of senior leadership roles in tech. Let that sink in. Plus they receive on average 20–30% less pay than male peers in equivalent positions.Retaining, promoting, and paying women what they’re worth is not optional; it’s a business imperative - especially in today's competitive, high-stakes tech landscape — where many well-known companies have failed to scale profitably. Leaders who fail to act risk losing top talent, stalling growth, and undermining profitability.
This session goes beyond highlighting gaps — it’s about action.
For women in the room, this talk is for you. You’ll get a taste of the practical strategies to negotiate higher pay, securing the leadership positions you deserve, and how to amplify your influence within the companies who value you.
Through data, real-world examples, and actionable negotiation techniques, this talk will empower women to claim their worth and inspire companies to invest in the talent that drives growth, innovation, and profit.
And for for business leaders — we’ll explore the staggering financial cost of losing your top female talent (which can set a company back 100–400% of an employee’s annual salary) and WHY paying women what they deserve is critical to retain talent, scale faster, and remain competitive, plus the HOW of addressing this.
Key Takeaways
- The data - Talent strategies remain outdated, costly, and dangerously misaligned with market realities. Replacing a single high-performing employee can cost 100% to 400% of their annual salary, a financial burden no org can afford.
- For women talent - Actionable Negotiation Strategies for women - Learn practical tools to prepare for negotiations, frame your impact, leverage data, and navigate conversations to secure the pay and leadership positions you deserve.
- For women talent - Choose Your Environment Wisely: Women must assess which companies are committed to retaining and empowering women? Are you risking your growth and value in an organisation that won’t?
- For companies the performance and retention of top talent directly affect profitability and survival. Paying and promoting women isn’t optional; it’s strategic.
Bio
A negotiation coach, former international lawyer and HR Director at a billion-dollar company, Wies is an unapologetic advocate for women getting what they want and what they are worth. A Dutch native, she lives in the Netherlands with her husband, two teenage daughters and her Malidoodle, Charlie.